Sometimes even Marketers focus on the wrong people

I'm a subscriber to Seth Godin's email blog updates and some days I scan through them thinking "oh yeah that was good" and others I'm like "OH MY GOSH! He's SO right!!" Well this morning was an "OH MY GOSH" moment.

In today's entry, The big drop off, Godin talks about how, as marketers, it's so easy to just focus on winning over that new sale, converting that new prospect and completely ignore canceled members or the friends of the current members of your focus. It seems like a no brainer. give your current fans a way to proselytize your product to their friend circle and watch the converts come in. Too bad that's not how it seems to go.

If you want to read Godin's entry on focusing on the 2nd circle too, check out The big drop off.

Until next time!